Chevrolet

Chevrolet is an American brand of vehicle produced by General Motors.

It is also known as Chevy. Chevrolet was found by Louis Chevrolet and ousted General Motors founder William C. Durant on November 3 , 1911. It was acquired by General Motors in 1918. It was positioned by Alfred Sloan to sell mainstream vehicles to complete with Henry Ford's Model in the 1920's , with "Chevrolet" or "Chevy" being synonymous with GM in North America. Actual design work for the first Chevy , the costly Series C Classic Six , was drawn up by Etiene Planche , following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incoporated.